The 4MAT model was originally developed by Bernice McCarthy in 1980. It is based on research from many fields, but mainly is a synthesis of findings from the fields of learning styles, and right and left brain dominance.
 
Craft will provide a carbon copy self-assessment diagnostic for you to complete, which covers four distinct phases of the learning cycle:
- Experiencing
- Conceptualising
- Applying
- Refining
 
Our clients use 4MAT to identify their learning preferences, we debrief how this impacts their ability to communicate, and to engage in learning processes. 
As a tool, it can help you to identify your communication preferences, and provide skills to craft messages to maximise engagement with your audience.
 
Price includes the 4MAT diagnostic and 1 hour coaching session to debrief your results.